Behavioural Science courses

About Bachelor Of Communication in Waikato Institute of Technology (Wintec)

Summary

This degree has been designed for students to develop skills to thrive in the media and communications industry. The programme focuses on media communication and marketing craft, along with critical thinking, creative media, content production, and professional practice. Students will have the opportunity to undertake collaborative real-world projects with students from other disciplines, and with industry.

The degree has pathways in Creative Media and Digital Marketing. A hybrid Screen Arts and Production pathway is also available.

Creative media

Students will develop skills in content creation, strategy and storytelling.

Students will learn:

• Writing and storytelling
• Journalism
• Photography
• Video production

Not only will students develop sound communication skills and understand how to gather, analyse and present data, they will also develop the technical skills to shoot and edit video and photography for multiple platforms, including produce podcasts. Students will hone their writing skills and creative eye to generate engaging, creative media that will address a brief and appeal to their intended audience.

Digital marketing

Students will gain confidence to be persuasive and think strategically. They will leverage digital channels such as search engines, social media, email, and websites to connect with specific audiences.

Students will learn:

• Brand strategy
• Social media strategy
• Campaign development
• Project management

Students will be able to connect appropriate content with a brand’s audience. The skills they learn in analysis will help them to understand how people tick. Students will generate creative briefs and campaign strategies for brands and direct the creation of content for marketing, advertising and storytelling. Day-to-day students will produce tailored content, manage campaigns, understand and manage web and social marketing, and evaluate analytics.

What you'll learn

In the first year of the Bachelor of Communication, students will take three core modules:

• Communication Craft: Develop your specialised skills 
• Critical Methods: Understand the arts and the cultural world 
• Professional Practice: Learn the ways of industry

To complement, students will add two electives of their choice so they can broaden their creative toolkit, from a range of options including the fundamentals in graphic design, sound, or photography.

These courses will give students a secure grounding in the technical, theoretical, and professional skills, while also exposing them to broader ideas about the arts and the cultural world around them.

Career/further opportunities

• Writer
• Content creator
• Media and brand strategist
• Journalist
• Social media marketer
• Advertising account manager 
• Storyteller
• Editor/publisher
• Event manager
• Marketing communications 
• Producer

Graduates of this programme will be qualified to work in a range of communication, media and creative related roles. Graduates will have developed transferable skills and professional attributes that will position them for many other jobs. They will have the skills to work collaboratively and creatively within the increasingly complex and dynamic creative industries. 

Academic qualification equivalents

• Achieved an overall average of 65% in the Higher Secondary School Examination or All‐India Senior School Certificate with a minimum of 60% in English;

English language requirements (one of the below):

• IELTS           :        Academic score of 6 with no band score lower than 5.5           
• TOEFL         :        Score of 60 (with a writing score of 18)    
• PTE              :        score of 50 with no band score lower than 42

New Zealand Living Expenses

You'll require between $20,000 and $25,000 a year ($380–480 per week) for housing/rent, food, transportation, phone bills, internet usage, and entertainment, in addition to your tuition and insurance fees. The average living expense will be the same for everyone, regardless of their tuition or course price. Please keep in mind that these are only suggestions; the Immigration New Zealand requirement is $15,000 per year including return travel or an additional $2,000.

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